In the world of home services, every great business starts with a story — one built on hard work, integrity, and the courage to do things differently. That’s exactly how Titan Advising Gurus (TAG) came to life.

Our journey began long before we became known as ServiceTitan consultants and experts in the trades business. It started with two women — Jessica and Kim — who were on very different career paths that would one day collide in the most unexpected and rewarding way.

How Titan Advising Gurus Began

Back in 2018, Jessica was managing operations for a growing trades company, while Kim was leading a local Ultimate Ninjas gym. The two met when Jessica’s daughter began training with Kim — a casual connection that would later grow into a professional partnership built on shared passion, grit, and curiosity.

As the trades company evolved from a small, two-trade operation into a multi-trade organization, Jessica and Kim became deeply immersed in the ServiceTitan platform. They weren’t just learning the software — they were transforming how it could be used to streamline scheduling, dispatching, marketing, and operations.

Their expertise quickly caught attention. Other trades businesses began asking for help implementing and optimizing ServiceTitan. What started as a few side projects turned into a dedicated ServiceTitan consulting division, and soon after, Titan Advising Gurus was born.

Turning Passion into Purpose

Launching TAG wasn’t just a business move — it was an act of integrity and purpose. Jessica and Kim decided to ethically purchase the division they had built rather than walk away from it. They chose to invest in doing things the right way, even when it was harder and costlier.

That integrity remains one of TAG’s core values today.

Like every growing company, the journey hasn’t been without challenges. From losing key certifications after a bad hire to rebuilding systems from the ground up, Jessica and Kim have faced — and overcome — obstacles that tested their strength and vision.

Through it all, they’ve built a team that shares the same belief: when you pair the right systems with the right people, success isn’t just possible — it’s inevitable.

What Titan Advising Gurus Does Today

At Titan Advising Gurus, we specialize exclusively in ServiceTitan consulting and optimization for trades businesses — including HVAC, plumbing, and electrical companies.

Our team doesn’t just understand ServiceTitan; we live and breathe it. Every member of our team is highly specialized:

• Kim leads operations and accounting strategy, helping companies gain financial clarity and efficiency.

• Jessica drives marketing automation, leveraging ServiceTitan’s MarketingPro and customer engagement tools to boost leads and retention.

Whether we’re building out custom workflows, training teams on standard operating procedures, or stepping directly into a client’s account to troubleshoot and optimize, our approach is hands-on, transparent, and tailored.

Many of our clients come to us after working with larger consulting firms. They stay because of our personalized approach and measurable results. We don’t believe in one-size-fits-all consulting — we believe in building systems that fit your business, not the other way around.

Why Trades Businesses Trust TAG

Our clients choose us because we don’t just teach ServiceTitan — we’ve used it, scaled with it, and built success through it. We understand what it’s like to be in the trenches of a growing trades business, managing dispatch chaos, optimizing scheduling, and improving team communication.

What sets TAG apart is our combination of real-world experience and deep platform expertise. We know what works — and what doesn’t — because we’ve been there ourselves.

When you partner with Titan Advising Gurus, you get more than a consultant. You get a strategic ally dedicated to helping your business:

• Streamline operations

• Increase efficiency and profit margins

• Enhance customer experience

• Empower your team through training and automation

The B.R.I.G.H.T. Core Values That Guide Everything We Do

At Titan Advising Gurus, we measure success not just by the results we deliver, but by how we live out our values every day.

Our B.R.I.G.H.T. framework represents who we are and how we work:

• B – Budget-Minded: Delivering maximum value for every dollar invested.

• R – Reliable: Following through, every time.

• I – Innovative: Finding creative, efficient solutions to complex problems.

• G – Genuine: Building honest, transparent relationships with our clients.

• H – Harmonious: Collaborating as one team — with each other and with you.

• T – Thorough: Paying attention to every detail that drives measurable success.

These values define our approach to ServiceTitan consulting, business growth, and every client relationship we build.

Bringing Transformation to the Trades

At the end of the day, Titan Advising Gurus exists to help trades businesses grow stronger, smarter, and more scalable through ServiceTitan.

Our story is one of transformation — not just ours, but the hundreds of businesses we’ve helped transform along the way.

If your trades company is ready to:

Streamline processes
Get more from your ServiceTitan investment
Empower your team with better systems and training

Then we’re ready to help.

Let’s Build Your Next Chapter Together

Every great business story starts with a decision to grow. Let Titan Advising Gurus help you write your next one.

👉 Schedule a consultation today and see how our ServiceTitan experts can help you unlock your company’s full potential.